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The End of Organic Posting on Indeed?

Big Changes Coming to the Commercial Cleaning and Security Industries as Indeed starts broadly labeling "Recruitment-Based Companies"
Kwantek Team

In the recruiting game, the only constant is change - and BIG changes are coming for the BSC and Contract Security industries when it comes to posting jobs on Indeed.

If you follow our blog or attend our webinars, you know we’re constantly trying to relay the most up-to-date information when it comes to job boards.

Before we get to the details, it’s important to note the timeline of events from Indeed:

  • October 2018 - Indeed posts a blog outlining their intention to improve search quality. They outline an initiative in January to remove ‘Recruitment-Based Companies’ from organic (free) job posts.

  • January 2019 - Indeed posts their guidelines defining ‘Recruitment Based Companies’ in their helpdesk and begins to remove organic posts from ATS’ and direct. The first round of targets are staffing agencies.

  • July 2019 - Indeed sends notification that they are removing ATS support and requiring all clients to contact Indeed directly. ATS’ no longer have the ability to advocate on behalf of their clients. Clients are now required to contact their sales rep or submit a ticket via their website.

  • August 2019 - Our sales team had a rush of non-customers contact us who had been removed from Indeed and wanted help. Several of our clients also started to see posts removed based on job title alone.

Indeed has now contacted us to confirm the classification of both BSC and Security companies as ‘Recruitment-Based Companies’.

As an advocate for our industries, we know our clients don’t consider themselves staffing agencies but the language in Indeed’s policy is clear:

Staffing Agencies or Outsourcing Solutions (or business models similar to this), who employ job seekers directly to perform tasks, duties, and/or work that the company has been contracted to fulfill by its clients.

Kwantek and other ATS feeds are still being sent to Indeed, but Indeed may decide to disallow organic posts. Once a company is flagged as ‘Recruitment-Based’ it’s at the sole discretion of Indeed on whether they will allow postings to exist in the free/organic feed.

We have heard reports of this from companies who choose to post directly to Indeed as well as companies using other ATS providers.

Is There a Silver Lining?

Indeed certainly represents a large pool of applicants, especially through Indeed Apply, however our data shows that the number of hires sourced from Indeed is significantly smaller as a percentage of volume.

Often the best quality hires come from referrals, your web site, or more targeted advertising.

That being said, there is still a great opportunity to capture applicants on Indeed by sponsoring your job posts. Indeed is not preventing the two industries from being on the platform and sponsoring posts, however it appears free postings are becoming a thing of the past.

The bottom line is big changes are coming.

What’s critical is how we respond, and our clients can expect a big response in the coming weeks.

As always, our mission is to help you create an efficient ‘hiring machine’ and we will continue to do so regardless of a specific job board’s policies. We recommend our clients continue to promote on Indeed and stay tuned for upcoming information product announcements.

If you’re not a client and would like to learn more about how we operate, click here to request a demo or email sales@kwantek.com.

 

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