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Most Searched Building Services Job Titles of 2018

Use the Most Commonly Searched Job Titles to Gain Visibility to Your Job Postings
Kwantek Team

For Building Services Companies, the first step in getting a job applicant is getting them to look at your job listing.

The first step in getting them to look at your job listing is making sure they actually see it.

Thanks to public data from Indeed, we understand the most popular terms used by the searcher, and which job titles generate the most clicks.

Source: Indeed.com Job Category Trends
(as of September, 2018)

Search Term Entered

Number of Clicks

Housekeeping

814,822

Cleaning

468,892

Custodian

332,873

Housekeeper

323,811

Janitorial

202,585

Janitor

194,493

Office Cleaning

70,587

Porter

53,868

 

Title of Job

Number of Clicks

Housekeeper

3,772,832

Cleaner

2,665,993

Custodian

1,783,778

Janitor

1,669,306

Porter

485,412

“Housekeeping” is far and away the most popular search term related to this industry, nearly doubling the second-highest term of “Cleaning.”

Granted, most of these housekeeping jobs are more commonly used by pseudo-residential jobs such as hotels and nursing homes, the user is submitting “housekeeping” into the search as they look for a cleaning job.

In other words, people searching for these jobs are your prime candidates! Many savvy BSCs are using the term for their office cleaning jobs as well.

Granted, most of these housekeeping jobs are more commonly used by pseudo-residential jobs such as hotels and nursing homes, the user is submitting “housekeeping” into the search as they look for a cleaning job.“Housekeeping” is far and away the most popular search term related to this industry, nearly doubling the second-highest term of “Cleaning.”

Noticeably low on this list is “janitor” and “janitorial.” We are seeing a shift away from the usage of these two words being used in the industry as well as within the common vernacular of general job candidates.

Also low on the list is the term “Porter.” While it does generate search volume and there are hundreds of thousands of jobs posted, it is dwarfed by more commonly used terms such as “cleaner” and “housekeeper.”

If you’re struggling to generate applicant volume, taking a look at your job postings is a great place to start. Try using some of these commonly-used search terms and test them against one another to see what produces the better result. What works well in one market may be different than another, so use this as a guideline and test, test, test!

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