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Why Your Applicant Volume is Decreasing and How to Stop the Bleeding

Nearly two of three candidates stops the application before completing it. Make sure your application is as easy as possible to complete to maximize applicant volume.
Kwantek Team

Today’s world is filled with distractions.

Our phones are constantly buzzing with notifications and our attention spans have gotten drastically shorter.

As a result, it is becoming increasingly difficult to finish the task at hand.

For job seekers, completing the application is one of those difficult tasks to complete.

At Kwantek, our data shows nearly two out of three users will abandon a job application before it’s completed.

This is not a new phenomenon. According to a CareerBuilder survey from 2016, nearly 60% of job seekers quit in the middle of completing the job application.

However, while this is not new, this number hurts especially bad in today’s market. As total applicant volume is down in most industries, this is a metric we must address. Here are two ways to do just that.

Cut Out the Fluff

The most important question you can ask yourself in this process is what is the least amount of information you need to qualify as an application?

Any question you have on your application that is just a “nice-to-have” question and not a “must-have” question should be eliminated.

Your application should be quick and easy to complete, giving you (the employer) just enough information to decide whether or not you want to continue the process with a certain candidate.

As part of our 5 part series on Perfecting the Pre-Hire Process, we addressed this issue of removing friction in the application process. You can access that here.

Make Sure It’s Mobile Friendly

According to Indeed, 80.28% of all job applications for the Building Services industry start on a mobile phone.

This is not especially surprising, as workers in this industry are regularly mobile, active, and on the go.

And according to Pew Research, Americans making less than $30,000 annually are more likely than any other segment to have a smartphone as their only form of Internet access.

If you’re in the Building Services or Contract Security industries, your target applicant likely fits into one or both of these data points. And if your application process is not optimized for mobile, or worse, if your application process uses paper, you’re virtually guaranteeing a high abandonment rate on your application.

In today’s market, the job seeker has all the power. If your application process is not easy to complete, they have literally dozens of other job opportunities at their fingertips that are easier to complete. Make sure you’re not missing out on these legitimate candidates!

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